10 EBAY DESCRIPTION LISTING TIPS TO CREATE AN AVALANCHE OF BIDS
Are you having trouble converting your listing traffic into
hungry buyers?
To really squeeze every ounce of profit from your listing you
must make sure you follow the essential Description listing dos
and don'ts or 'DAD' formula. If you don't, you are leaving vast
amounts of money on the table.
Keep reading and let me help you sky rocket your profits in a
few easy steps with the 10 essential Dos.
1. Attention grabbing opening 2. Describe your item accurately
3. Describe benefits 4. Include your policies 5. Include your
FAQs 6. Create urgency 7. Always check spelling and grammar 8.
If possible tell a story 9. Ebay extras 10. Call to action
1. Attention Grabbing Opening
The best descriptions always have an attention grabbing opening.
It must be relevant to your item and it must make the reader
want to know more. A good opening should start with a question.
For example - imagine you are selling camping equipment at below
high street prices - your opening could be "Are you looking for
a brand new fully guaranteed tent but don't want to pay
extortionate high street prices?" Do you think a buyer who wants
camping equipment would continue to read you description? I would
2. Accurate Description
You must give the customer as much relevant information as
possible -too much detail is far better than not enough. To
build trust, be honest and include any flaws or damage or be
prepared to receive negative feedback.
3. Describe Benefits
Describing the benefits of buying your product will convert
readers into buyers. Buyers want to know how your product will
improve their life. Tell them what solution to a problem your
product will solve and watch your reader to buyer conversion
rates go off the rickter scale. (note - only a handful of
sellers do this)
4. Include your policies
Always include your shipping policies - costs and timescales,
return policies, payment policies and any other policies you
have. Why? This builds trust - You are being open and honest and
it will significantly reduce disputes because the customer knows
what to expect.
5. Frequently Asked Questions (FAQs)
There are 2 reasons you must have a FAQ page if you are serious
about operating an Ebay business. 1. Potential buyers want
answers immediately. If the auction is ending in minutes -
unless you are at your computer - you will not be available to
answer that all important question which could be the difference
between buying or not. 2. The more you sell the more questions
you will be asked. You will spend hours wading through emails
answering questions. Significantly reduce this time by
anticipating questions and creating a FAQ page.
6. Create Urgency
Try to make the reader think that they will lose out unless they
buy now. How? Use keywords such as summer sale, limited offer,
one time offer - something that creates the 'buy now or risk
losing a great opportunity' feeling.
7. Spelling & Grammar
Do not lose your potential buyers interest and confidence with
spelling mistakes and poor grammar within your description. It
looks unprofessional and can put buyers off of purchasing.
8. Tell a story
This may not be possible for all items, but if you can - tell a
story. People love the personal touch and if you can make your
listing personal with a story about the product you will see
your final selling price increase
9. Ebay Extras
Ebay offers listing extras for a fee. Some are essentials and
some are a waste of money. Always pay the few cents for a
gallery picture. This provides the potential purchaser with a
view of your item and will help tempt them to read your
description. Remember a poor picture could have the opposite
affect.
10. Call to Action
Finally, always ask the reader to Bid Now or Buy Now at the end
of the description. Sounds obvious I know, but tests prove that
you will get more bids by simply asking for one. To entice them
- include with the Bid or Buy it Now a summary of the solutions
to their problem or benefits they will receive by purchasing
your product.
Incorporate some or all of these super tips and watch your
conversions sky rocket.
About the author:
ABOUT THE AUTHOR: Eleanor Barnes is an ebay Powerseller. You can
learn from and watch Eleanor try to crack the internet code and
make a $100k per year at www.myinternetchallenge.com
hungry buyers?
To really squeeze every ounce of profit from your listing you
must make sure you follow the essential Description listing dos
and don'ts or 'DAD' formula. If you don't, you are leaving vast
amounts of money on the table.
Keep reading and let me help you sky rocket your profits in a
few easy steps with the 10 essential Dos.
1. Attention grabbing opening 2. Describe your item accurately
3. Describe benefits 4. Include your policies 5. Include your
FAQs 6. Create urgency 7. Always check spelling and grammar 8.
If possible tell a story 9. Ebay extras 10. Call to action
1. Attention Grabbing Opening
The best descriptions always have an attention grabbing opening.
It must be relevant to your item and it must make the reader
want to know more. A good opening should start with a question.
For example - imagine you are selling camping equipment at below
high street prices - your opening could be "Are you looking for
a brand new fully guaranteed tent but don't want to pay
extortionate high street prices?" Do you think a buyer who wants
camping equipment would continue to read you description? I would
2. Accurate Description
You must give the customer as much relevant information as
possible -too much detail is far better than not enough. To
build trust, be honest and include any flaws or damage or be
prepared to receive negative feedback.
3. Describe Benefits
Describing the benefits of buying your product will convert
readers into buyers. Buyers want to know how your product will
improve their life. Tell them what solution to a problem your
product will solve and watch your reader to buyer conversion
rates go off the rickter scale. (note - only a handful of
sellers do this)
4. Include your policies
Always include your shipping policies - costs and timescales,
return policies, payment policies and any other policies you
have. Why? This builds trust - You are being open and honest and
it will significantly reduce disputes because the customer knows
what to expect.
5. Frequently Asked Questions (FAQs)
There are 2 reasons you must have a FAQ page if you are serious
about operating an Ebay business. 1. Potential buyers want
answers immediately. If the auction is ending in minutes -
unless you are at your computer - you will not be available to
answer that all important question which could be the difference
between buying or not. 2. The more you sell the more questions
you will be asked. You will spend hours wading through emails
answering questions. Significantly reduce this time by
anticipating questions and creating a FAQ page.
6. Create Urgency
Try to make the reader think that they will lose out unless they
buy now. How? Use keywords such as summer sale, limited offer,
one time offer - something that creates the 'buy now or risk
losing a great opportunity' feeling.
7. Spelling & Grammar
Do not lose your potential buyers interest and confidence with
spelling mistakes and poor grammar within your description. It
looks unprofessional and can put buyers off of purchasing.
8. Tell a story
This may not be possible for all items, but if you can - tell a
story. People love the personal touch and if you can make your
listing personal with a story about the product you will see
your final selling price increase
9. Ebay Extras
Ebay offers listing extras for a fee. Some are essentials and
some are a waste of money. Always pay the few cents for a
gallery picture. This provides the potential purchaser with a
view of your item and will help tempt them to read your
description. Remember a poor picture could have the opposite
affect.
10. Call to Action
Finally, always ask the reader to Bid Now or Buy Now at the end
of the description. Sounds obvious I know, but tests prove that
you will get more bids by simply asking for one. To entice them
- include with the Bid or Buy it Now a summary of the solutions
to their problem or benefits they will receive by purchasing
your product.
Incorporate some or all of these super tips and watch your
conversions sky rocket.
About the author:
ABOUT THE AUTHOR: Eleanor Barnes is an ebay Powerseller. You can
learn from and watch Eleanor try to crack the internet code and
make a $100k per year at www.myinternetchallenge.com
posted by Hugh Harris-Evans at 7:59 PM
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